In 1997, Acne Studios cofounder Jonny Johansson created 100 pairs of raw denim jeans with red stitching and gave them away to friends and family. Wallpaper* and Vogue Paris quickly picked up on the popularity of the jeans and Acne Studios rapidly expanded their fashion offering outside of denim. Twenty-five years later the company has expanded into designing men's and women's ready-to-wear fashion, footwear and accessories including handbags, small leather goods, and eyewear. An interview with the designer himself about the 2022 men's collection provides a sneak peak into the world of high fashion.